Our office's blog - Page 2

Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. That wouldn't be much of an issue if the Internet hadn't long ago replaced hardcopy Yellow Pages as the go-to source for business information. Based on an analysis of 1 million SMB websites worldwide last year, provides a clear demonstration of how poorly equipped SMB websites are for the digital age. Let's go through the most alarming findings and examine the top reasons SMBs are failing online.

You’ve done your research, read through the proposals and selected your agency. This is often a nerve-wracking time for clients as money has been committed and you are under pressure to deliver. Developing a good working relationship with your agency and understanding how they work will help you deliver a website that is on time and within budget.

Some of the most important technical restrictions and challenges in a SEO process are caused by the content management system in use: From its code cleanliness, flexibility to optimize specific elements, the options to organize its structure, to its scalability.This is why the selection of a CMS that effectively provides a solution to the site present and possible future needs, depending on its characteristics while making sure that it is also SEO friendly, is fundamental.

Logo design is like all other professional design works, in that it appears simple, but designing a logo is not as easy as one may think. It requires extensive research, critical thinking and hard work. Without contributing whole heartedly of the three requirements, a great idea can result in a crumpled up scrap of paper in the trash. Not to worry, in just a few simple steps you will be on your way to creating a great logo.

There are many static websites on the Internet, you won’t be able to tell immediately if it is static, but the chances are, if the site looks basic and is for a smaller company, and simply delivers information without any bells and whistles, it could be a static website. Static websites can only really be updated by someone with a knowledge of website development. Static websites are the cheapest to develop and host, and many smaller companies still use these to get a web presence.

People don’t really understand that there are many different factors that fall into place when determining where a website ranks in the Google search engine results. Some things to keep in mind when you are wondering why your site doesn’t rank well. It is not always just the obvious reasons that are holding it back. Over the past years by reading Google’s Webmaster Guidelines, Google SEO Starter Guide [PDF file], many other industry blogs and by actually doing professional SEO and internet marketing since the late 1990’s, I have gathered data and come to a boiled down short list of the most important Google search engine ranking factors.

There are A lot of websites out there that, just do not look very good…and by 'good', I mean attractive and functional.We’ve all gotten a good laugh when we come across a truly horrific design…but what if that site was your business’s? Not so funny now. The ever increasing of quality websites, plus our decreasing attention spans, make web design more important than ever.Here are a few signs that you might want to think about a website redesign:

Web page speed and performance is very important to the user experience. If your site is too slow, you’ll not only be losing visitors, but also potential customers. Search engines like Google factor a website’s speed into account in search rankings, so when optimizing your site’s speed, you should take everything into consideration. Every millisecond counts. Oprimize website Here are just a few basic and general suggestions for improving a site’s performance.