Tips for creating a successful brand

Βrands are more than just images. Most people associate thems with a logo. Think of the famous eaten apple of Apple. A brand is much more than a logo-it's a promise. A brand sets an expectation that you, as a consumer, expect to have delivered.

In this post, we'll talk about what exactly makes up a brand, and I'll show you how you can create your own brand that will help you get noticed in your marketing efforts.

What is a brand?

A brand is more than just a logo. A brand is a set of expectations about a product or service. A logo is just a visual reminder of a brand. The key to the brand isn't just the visual element, but what that brand makes you feel and what you expect when you interact with that brand. A brand is a promise: a promise to deliver some sort of value that you expect in the way that you expect it.

What makes up a brand?

You need four things to have a brand: a message, visuals, consistency, and repeated exposure. All of these four components are required to create a successful brand. Let's go over each one of them so you can see how you can create your own brand using these concepts.

The message

First, and most importantly, is the message. A brand without a message doesn't have a purpose. A message is what you're trying to convey and the feelings you're trying to invoke with your brand. When you create your own branding, you need to have a central message that represents your brand.

What is it that your brand is about? What are you about? For example, my branding of webgift is based around the message of focusing on custom and result-driven solutions on the web.

Visuals

Second, you need visuals. While visuals aren't the brand itself, they're important to a brand. Obviously, a brand should have a logo, because it's a simple visual representation of that brand, but a good brand will use visuals everywhere it can. A set of colors and a style that represents that brand help to make a brand recognizable and promote the message that represents it.

Consistency

Next, there's consistency. You can have a great message and visuals, but if you don't have consistency, you'll never develop an expectation about your brand -or worse yet, you'll constantly betray it.

Imagine what would happen if you went into McDonalds and every location had a different menu and different prices. A large amount of the value of the McDonalds brand would be lost. When you go to McDonalds, you have certain expectations about what your experience will be like.

If that experience is constantly changing, if it isn't consistent, the brand starts to become meaningless.
The more consistent you can be, the more successful your brand will be at getting your laser-focused message across to as many people as possible and the more likely they will be to remember it.

Repeated exposure

This brings us to the final component of a brand: repeated exposure. If you do everything else correctly, but someone is only exposed to your brand once, it won't do you much good. Your logo might lock nice and it might be eye-catching, but if someone only sees it once, what good did it do you?

The whole point of a brand is to establish a set of expectations so that when someone sees your logo again or hears your name they can instantly remember who you are and what you represent.

The more you're able to get your brand out there and the more exposure you get for it, the more likely someone will be to remember it and to remember who you are.

Let's create your brand together! Request a free quote and enjoy the benefits that are provided!