The psychology of web performance
Previous research has shown that user frustration increases when page load times exceed eight to 10 seconds, without feedback. Newer evidence shows that broadband users are less tolerant of web page delays than narrowband users. A JupiterResearch survey found that 33% of broadband shoppers are unwilling to wait more than four seconds for a web page to load, whereas 43% of narrowband users will not wait more than six seconds. Tolerable Wait Times In a 2004 study, Fiona Nah found that the tolerable wait time (TWT) on non-working links without feedback peaked at between 5 to 8 seconds. Adding...
performance, page speed, website optimization, slow download times, user psychology, website performance blog
Previous research has shown that user frustration increases when page load times exceed eight to 10 seconds, without feedb... More